| Language of Instruction |
Türkçe |
| Course Type |
Elective Courses |
| Course Instructor(s) |
PROF. DR. RIDVAN KOZAK |
| Mode of Delivery |
face to face delivery is present |
| Prerequisites |
There is no prerequisite or co-requisite for this course |
| Courses Recomended |
There is no recommended optional programme |
| Recommended Reading List |
It depends on the topic |
| Assessment methods and criteria |
Exam |
| Work Placement |
N/A |
| Catalog Content |
Internet Marketing and its Changing Nature; Internet as a Means of Communication; Internet as the Means of Transaction; Internet as a Means of Competitiveness; Internet and Tourism; Website in Search Engines; Web 2.0 and Travel 2.0; Online Social Networks; Tourism Websites; Potential Costs of Internet Marketing; Potential Benefits of Internet Marketing; The Importance of Online Content; A Multitude of Online Platforms for Tourism; Assessing the Value of Online Content. |
Anadolu Info Package 
Turkish 
English