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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Event Management
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 04/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ315 - Event Management V. SEMESTER 2 +2 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ LÜTFİYE YAŞAR BİLİCİ
Mode of Delivery Face to face
Place of Delivery On Campus
Used Educational Platforms Face-to-face
Prerequisites none
Courses Recomended none
Recommended Resources YAŞAR, L., KARABOĞA, F., & KARDEŞ, İ. (2022). Yeni (Sanal) Yaşam Alanı Metaverse'de Etkinlik Yönetimi. Journal of Social Research & Behavioral Sciences/Sosyal Araştırmalar ve Davranış Bilimleri Dergisi, 8(16).ÖZARSLAN, H., & GÜNAY, M. A. (2024). HALKLA İLİŞKİLERDE ETKİNLİK YÖNETİMİ. Halkla İlişkiler Uygulamaları, 121.Kurt, S. Ü. (2018). Halkla ilişkilerde alternatif bir etkinlik yönetimi aracı: Eventbrite örneği. AJIT-e: Academic Journal of Information Technology, 9(33), 69-76.Kurt, S. Ü. (2018). Yeşil Etkinlik Yönetimi Planlama ve Yaklaşımlar. Eğitim YayıneviVan der Wagen, L. (2010). Event management. Pearson Higher Education AU.Bowdin, G. A., Allen, J., Harris, R., Jago, L., O'toole, W., & McDonnell, I. (2023). Events management. Routledge.Park, S. B., & Park, K. (2017). Thematic trends in event management research. International Journal of Contemporary Hospitality Management, 29(3), 848-861.
Work Placement none
Aims of the Course The aim of this course is to equip students with the ability to evaluate events as part of the field of public relations practice. The course covers the process extending from the definition of event objectives and the analysis of target audiences to the design of the event concept and the management of budget and risk. Students are expected to apply this process to an event plan of their own. The analysis of post-event feedback and the interpretation of the communication effects of the event are also addressed within the scope of the course.

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 LO-1 Course Introduction, Objectives, Weekly Flow, and Assessment Criteria Lecture Question & Answer
Week - 2 LO-1 Introduction to Event Management Lecture Question & Answer Discussion
Week - 3 LO-2 LO-3 Event Objectives and Target Audience Analysis Lecture Discussion Case Study
Week - 4 LO-3 Event Design and Format Selection Lecture Team/Group Work Case Study
Week - 5 LO-2 Event Program and Run-of-Show Planning Lecture Team/Group Work Practice/Practical Work/Workshop
Week - 6 LO-3 LO-4 Content Production for Events Lecture Brain Storming Practice/Practical Work/Workshop
Week - 7 LO-5 Technical Infrastructure and Platform Management Lecture Demonstration and Practice Practice/Practical Work/Workshop
Week - 8 LO-4 LO-5 Registration, Invitations, and Participant Management Lecture Case Study Practice/Practical Work/Workshop
Week - 9 LO-4 Interaction and Experience Design Lecture Team/Group Work Brain Storming
Week - 10 LO-2 Budget Planning and Operational Checklists Lecture Problem Solving Practice/Practical Work/Workshop
Week - 11 LO-3 LO-7 Digital marketing and promotion/announcement strategies Lecture Discussion Case Study
Week - 12 LO-5 Risk and crisis management Lecture Case Study Problem Solving
Week - 13 LO-6 LO-7 Measurement, evaluation, and reporting Lecture Practice/Practical Work/Workshop Document/Text/Data Analysis
Week - 14 LO-5 LO-6 Rehearsal Management, Run-of-Show Execution, and Post-Event Media Distribution Team/Group Work Demonstration and Practice Practice/Practical Work/Workshop

  • Quality Education Sustainable Cities and Communities Responsible Production and Consumption Partnerships for Purposes

  • Media, Design and Creative Arts Society, Law and Communication

  • Multiple Choice Test Project

Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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