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Week - 1
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Concepts of digital content, digital portfolio, e-portfolio, and digital professionalism |
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Week - 2
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Digital identity, personal branding, and professional visibility in tour guiding |
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Week - 3
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Target audience analysis, content strategy development, and content calendar preparation |
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Week - 4
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Digital storytelling and interpretive narration in tour guiding |
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Week - 5
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Text-based content production: route narratives, blog posts, social media captions, and microcopy |
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Week - 6
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Visual content production: tourism photography, composition, design principles, and visual identity |
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Week - 7
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Midterm Exam |
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Week - 8
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Video content production: short videos, reels/shorts, vlogs, and interview techniques |
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Week - 9
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Audio-based content production: podcasts, voice narration, and digital guiding scenarios |
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Week - 10
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Digital portfolio design: résumé, sample works, route files, and project showcase |
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Week - 11
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AI-assisted content production and the use of generative tools in tour guiding |
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Week - 12
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Ethical principles, copyright, source use, protection of personal data, misinformation, and professional responsibility |
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Week - 13
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Measuring content performance, receiving feedback, and portfolio updating strategies |
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Week - 14
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Student portfolio presentations, practical examples, and case studies |
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