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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) in Public Relations and Advertising
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  5. Strategic PR and Advertising Management with Artificial Intelligence
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 21/05/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ543 - Strategic PR and Advertising Management with Artificial Intelligence I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. NECİP SERDAR SEVER
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites none
Courses Recomended none
Recommended Resources none
Work Placement none
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to artificial intelligence and strategic communication
Week - 2 AI ecosystem and communication technologies
Week - 3 Data, algorithms, and strategic decision making
Week - 4 Audience analysis and segmentation with AI
Week - 5 AI-supported text-based content production
Week - 6 AI-supported visual and video content production
Week - 7 Midterm exam
Week - 8 AI and strategic campaign design
Week - 9 Algorithmic visibility and platform management
Week - 10 AI and reputation management
Week - 11 AI ethics, transparency, and legal dimensions
Week - 12 AI-supported project workshop
Week - 13 Project presentations
Week - 14 Final exam and general evaluation

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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