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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Digital Platforms and Data Ecosystems
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 20/05/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ540 - Digital Platforms and Data Ecosystems II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ SEZGİN ATEŞ
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites Not applicable
Courses Recomended Not applicable
Recommended Resources Van Dijck, J., Poell, T., & De Waal, M. (2018). The platform society: Public values in a connective world. Oxford University Press.
Work Placement Not applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 What is platform?
Week - 2 Platform capitalism
Week - 3 Surveillance and value extraction
Week - 4 Algorithmic visibility and the myth of neutrality
Week - 5 Content moderation
Week - 6 Data ecosystem
Week - 7 Material infrastructure
Week - 8 Beyond media effects
Week - 9 Algorithmic perceptions and everyday experiences
Week - 10 Inequality and vulnerability
Week - 11 The limits of digital literacy
Week - 12 How to study platforms?
Week - 13 Consent and data advocacy
Week - 14 Research presentations

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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