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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Communication Research
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ306 - Communication Research III. SEMESTER 3 +0 6.5
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) ÖĞR. GÖR. MİNE ŞEN
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended It is suggested for students to take ARY111 Scientific Research Methods course.
Recommended Resources Naresh K. Malhotra (2007). Marketing research : an applied orientation. Upper Saddle River, N.J. : Pearson/Prentice Hall.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The Nature of Advertising Reseach
Week - 2 The process of advertising research
Week - 3 The ethics of advertising research
Week - 4 Primary research
Week - 5 Experimentation
Week - 6 Sampling
Week - 7 Qualitative research
Week - 8 Focus group
Week - 9 Analysis of qualitative data
Week - 10 Measurement in advertising research
Week - 11 Question development
Week - 12 Questionaire design
Week - 13 Analysis of quantitative data: Descriptive approaches
Week - 14 Analysis of quantitative data: Inferential statistics

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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