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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Qualitative Methods in Communication Research
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
ARY301 - Qualitative Methods in Communication Research V. SEMESTER 3 +0 4.5
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) ÖĞR. GÖR. MİNE ŞEN
Mode of Delivery Face to face and practice
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended ARY306 Communication Research
Recommended Resources Neuman, W. L. (2010) Toplumsal Araştırma Yöntemleri: Nitel ve Nicel Yaklaşımlar. Cilt 1. İstanbul: Yayın Odası. Neuman, W. L. (2010) Toplumsal Araştırma Yöntemleri: Nitel ve Nicel Yaklaşımlar. Cilt 2. İstanbul: Yayın Odası. Kaptan, S. (1973) Bilimsel Araştırma ve İstatistik Teknikleri. Ankara: Tekışık Matbaası.Ergun, Doğan. (2005) Sosyoloji ve Tarih: Sosyolojide Yöntem Sorunu. İmge Kitabevi.Yıldırım, Ali ve Şimşek, Hasan. (2005) Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Ankara: Seçkin. Kümbetoğlu, Belkıs. (2005) Sosyolojide ve Antropolojide Niteliksel Yöntem ve Araştırma. İstanbul: Bağlam Yay.
Work Placement Students are requered to design and complete an applied research.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Phases of Scientific Research
Week - 2 Formulation of research problem
Week - 3 Qualitavive Research Techniques
Week - 4 In-depth inteviews and fokus grup
Week - 5 Observation
Week - 6 Content Analysis
Week - 7 Action Reseach
Week - 8 Case study
Week - 9 Semiotics
Week - 10 Reliability and validty of qualitative reseach
Week - 11 Sampling of qualitative reseach
Week - 12 Reporting and evaluation of students' applied researches
Week - 13 Reporting and evaluation of students' applied researches

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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