|
Week - 1
|
|
Advertising analysis and the basic concepts |
|
|
Week - 2
|
|
The concept of ideology and advertising and ideology relationship |
|
|
Week - 3
|
|
Introduction to advertising analysis. Semiotic analysis |
|
|
Week - 4
|
|
Marxist analysis. Feminist analysis. |
|
|
Week - 5
|
|
Sociological analysis. Psychoanalytic analysis. |
|
|
Week - 6
|
|
The relations between advertising and culture, and the consumption society. |
|
|
Week - 7
|
|
Meaning and ideology in advertising |
|
|
Week - 8
|
|
Meaning and ideology in advertising |
|
|
Week - 9
|
|
Gender and advertising |
|
|
Week - 10
|
|
"Class" concept in advertising |
|
|
Week - 11
|
|
Globalization, consumption and advertising |
|
|
Week - 12
|
|
Advertising and consumption identities |
|
|
Week - 13
|
|
Samples of advertisement |
|
|
Week - 14
|
|
Samples of advertisements |
|