Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
RHİ323 - Critical Perspectives on Advertising	V. SEMESTER	2 +1	5.0

Language of Instruction	İngilizce
Course Type	Area Elective Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ SEZGİN ATEŞ
Mode of Delivery	Face-to-face
Place of Delivery
Used Educational Platforms
Prerequisites	-
Courses Recomended	Yok
Recommended Resources	Hamilton, J. F., Bodle, R., & Korin, E. (Eds.). (2017). Explorations in Critical Studies of Advertising. Routledge.Hill, T., & McDonagh, P. (2020). The dark side of marketing communications: Critical marketing perspectives. Routledge.
Work Placement	-
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Basic Concepts
Week - 2		Critical Review of Advertising History
Week - 3		Critical Studies: Political Economy
Week - 4		Critical Studies: Cultural Studies
Week - 5		Advertising and Ideoloy
Week - 6		Advertising and Consumer Culture
Week - 7		Advertising and Social Classes
Week - 8		The Construction of Gender in Ads: Feminity
Week - 9		The Construction of Gender in Ads: Masculinity
Week - 10		Poverty and Richness in Ads
Week - 11		Corporate "Social Responsibility"
Week - 12		Advertising as a Means of Surveillance
Week - 13		Execution: Decoding Ads
Week - 14		Execution: Decoding Ads

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	50
Final Exam	1	50
Toplam (%)		100