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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Presentation Techniques in Campaigns
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ355 - Presentation Techniques in Campaigns V. SEMESTER 3 +0 4.5
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) ÖĞR. GÖR. DR. NEBİYE ÖZAYDEMİR
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Adair, J. (2004) Etkili İletişim. 2. Basım. Türkçesi: Ömer Çolakoğlu, Babıalli Kültür Yayıncılığı. İstanbul. Altıntaş, E. & Çamur, D. ( 2005) Beden Dili- Sözsüz İletişim. Aktüel Yayınları.İstanbulBradbury, A.(2006), Başarılı Sunum Teknikleri, Kaizen Yayınları, Istanbul. Chan, J. F. (1998) Presentation Success, edited by Janis Fischer Chan, AMACOM.Çakır, Ö. (2007), Profesyonel Yaşamda Kişisel İmaj, YKY, İstanbul.Davis, M. (2004) Scientific Papers and Presentations. : Elsevier Science.Kaşıkçı, E. ( 2006) İmaj, İletişim ve Beden Dili, Hayat Yayınları. İstanbul.Gerould, P., Mandel, S. & Mapson, R. (1994) Technical Presentation Skills, edited by Philip Gerould, et al., Course Technology Crisp.Harvard Business School (2007) Etkin Sunumlar, Pocket Mentor. Optimist Yayınları, İstanbul. Leech, T. (2004) How to Prepare, Stage, and Deliver Winning Presentations, edited by Thomas Leech, AMACOM.MCI (2009) Present for Success, Marshall Cavendish International (Asia) Ptd Ltd.Olson, Jeff (1999) Etkili Sunuş, Hayat Yayınları, İstanbul.Reca, Ö. F. (2010) Başarılı ve Güzel Beden Dili ve Konuşma Sanatı. Tutku Yayınevi. Ankara.Silvis, C. (2014) Presentation Skills, edited by Carol Silvis, Cengage Learning PTR.Tekinalp, Ş. (2007) Güzel Konuşma Bir Markadır. Beta Yayınları. İstanbul. Theobald, T. (2003) Develop Your Presentation Skills, edited by Theo Theobald, Kogan Page.Thomas, Neil. Concise Adair on Communication and Presentation Skills, edited by Neil Thomas, Thorogood Publishing, 2003.Vural, B. ( 2007), Etkili ve Başarılı Konuşma, Yedinci Baskı, Hayat Yayınları, İstanbul.Yıldırım, A. (2009) Etkili İletişim Eğitimi. Yıldırım Dil Yayımcılık. İstanbul.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Determining the Content of Presentation -Determining the communication goal -Analyzing the target audience -Planning the communication strategies
Week - 2 Preparing for the Presentation -Forming the content -Arranging the information -Forming the flow -Determining the features of the presentation. ( the choice of place, date, time, tool)
Week - 3 Realizing the Design of Presentation -Determining the message -Making an introduction Planning the presentation
Week - 4 Using the Visual Materials -Determining the needs -Preparing the materials
Week - 5 Using Persuasion Stratagies -Pictures -Animations -Videos -Interactive visuals
Week - 6 Transferring the Presentation Plan to Computer
Week - 7 The Properties of the Presentation File -Important points in preparing the presentation file -Avoiding mistakes
Week - 8 Preparing the Presentation File -Preparing the Presentation File with the help of Power Point
Week - 9 Speaking Style
Week - 10 Characteristics of Nonverbal Communication-Gaining nonverbal communication skills (Facial expression- Choice of Clothes- Use of social distance) -Use of voice (Excitement-Positive talking) -Interaction
Week - 11 Evaluating the Advantages and Disadvantages and the Characteristics of an Effective Presentation
Week - 12 Ending the Presentation -Receiving the questions and answers -Evaluating the questions
Week - 13 Giving Team Presentations
Week - 14 Rehearsing Presentations

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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