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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Digital Public Relations
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ357 - Digital Public Relations V. SEMESTER 3 +0 4.5
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s)
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme coponent for this course.
Recommended Resources Akar, E. (2010) Sosyal Medya Pazarlaması, Efil Yayınları, Ankara.Güçdemir, Y. (2010) Sanal Ortamda İletişim, Derin Yayınları, İstanbul.Sayımer, İ. (2008) Sanal Ortamda Halkla İlişkiler, Beta Yayınları: İstanbul.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Use of New Communication Technologies
Week - 2 Digital Transition in Public Relations
Week - 3 Digital Public Relations Tools and Environments
Week - 4 Use of Websites for Public Relations
Week - 5 Social Media Platforms
Week - 6 Corporate Blogs
Week - 7 Use of Social Networks for Public Relations
Week - 8 Online Newsletters
Week - 9 Search Engine Optimization
Week - 10 Online Communities
Week - 11 Social Media Management in Public Relations
Week - 12 Digital Applications in Public Relations Campaigns
Week - 13 Online Reputation Management
Week - 14 Social Media Measurement

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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