Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
RHİ369 - Psychological Approaches in Advertising	V. SEMESTER	3 +0	4.5

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	DOÇ. DR. GÜNAY MOTİF ATAR
Mode of Delivery	This course is conducted in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	Fennis, B.M. ve Stroebe, W. (2010). The psychology of advertising. Hove, East Sussex : Psychology Press.
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Function and Effects of Advertising
Week - 2		Advertising effects: A psychological perspective
Week - 3		Feather effect, Agenda setting
Week - 4		Perception, Perceptual Choice, Senses
Week - 5		Recall and association, Effects of image ads
Week - 6		Silent symbols and identity badges, Identification for consumers
Week - 7		Accuracy / reality effect, Persuasion, Interest level
Week - 8		Creative ads, Advertising and emotions
Week - 9		Semiotics, Use of metaphors in advertising
Week - 10		Cognitive consistency
Week - 11		Measurement of ad effects in memory, Recall tips
Week - 12		Episodic memory and information memory
Week - 13		Ad-brand association
Week - 14		Examples, General evaluation

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Assessment Method and Passing Requirements
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