Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
RHİ310 - Brand Communication Management	VI. SEMESTER	3 +0	4.5

Language of Instruction	İngilizce
Course Type	Area Elective Courses
Course Instructor(s)	DOÇ. DR. EMRAH GÜLMEZ
Mode of Delivery	This course is conducted only in the form of face-to-face education.
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	RHİ303 Reklamda Yaratıcılık I is recommended optional program component for this course.
Recommended Resources	Güven Borça- Marka ve YönetimiGüven Borça- Pazarlama Reçeteleri
Work Placement	There is no internship or practice to be done by students related to this course.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction to brand
Week - 2		Branding concept
Week - 3		Brand Communication Concept
Week - 4		Marketing Plan
Week - 5		Market Analysis
Week - 6		Segmentation
Week - 7		Practices of Segmentation
Week - 8		Positioning
Week - 9		Value Proposition
Week - 10		Brand Identity
Week - 11		Brand Personality
Week - 12		Destination Branding
Week - 13		Purpose-Driven Marketing
Week - 14		Practices of Brand Communication Management

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Assessment Method and Passing Requirements
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