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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Internal Communication
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ324 - Internal Communication VI. SEMESTER 3 +0 4.5
Language of Instruction İngilizce
Course Type Area Elective Courses
Course Instructor(s) ARAŞ. GÖR. DR. SİBEL KURT
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites Have to got Introduction to PR
Courses Recomended Corporate culture
Recommended Resources Excellence in Internal CommunicationCommunicaiton in Organizational Environments
Work Placement no
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Internal communication concept and history
Week - 2 Functions and objectives of internal communication
Week - 3 Types of information and communication in internal communication
Week - 4 Determinants of ınternal communication effectiveness
Week - 5 Internal communication ethics
Week - 6 Leadership communication
Week - 7 Employee engagement
Week - 8 Internal crisis communication
Week - 9 Corporate culture
Week - 10 Internal marketing, internal PR
Week - 11 Employer branding
Week - 12 Tools of ınternal communication
Week - 13 Planning and measurement of internal communication
Week - 14 Case studies

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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