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Week - 1
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The distinction between corporate communication and public relations |
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Week - 2
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CC management paradigms I. |
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Week - 3
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CC management paradigms II. |
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Week - 4
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project |
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Week - 5
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perception in CC |
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Week - 6
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corporate reputation |
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Week - 7
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Applying perception and reputation to CC goals. |
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Week - 8
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project II |
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Week - 9
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News value concept |
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Week - 10
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News value concept in CC |
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Week - 11
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Media relations |
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Week - 12
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CC tools and functions. |
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Week - 13
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Crisis communication, agenda management and investor relations. |
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Week - 14
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Community relations. |
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