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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Advertising in the Digital Age
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ358 - Advertising in the Digital Age VI. SEMESTER 2 +2 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DOÇ. DR. NAİM ÇINAR
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites This lesson doesn\'t have any prerequisites
Courses Recomended
Recommended Resources Recommended books: Filimowicz, M., & Tzankova, V. (Eds.). (2020). Reimagining Communication: Mediation. Routledge.Tuten, T. L. (2008). Advertising 2.0: social media marketing in a web 2.0 world: social media marketing in a web 2.0 world. ABC-CLIO. Spurgeon, C. (2007). Advertising and new media. Routledge.
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 An Overview of Digital Media and Advertising
Week - 2 Media Evolution
Week - 3 Active Participation of Audience
Week - 4 Digital Media and Interaction
Week - 5 Participative Web: User Generated Content -1
Week - 6 Participative Web: User Generated Content -2
Week - 7 New Advertising Forms in the Digital Age
Week - 8 Display Ads (Static images, banner, pop-ups) - Application
Week - 9 Advertising through Email
Week - 10 Advertising on Search Engines - Application
Week - 11 Advertising on Social Networks
Week - 12 Native Advertising
Week - 13 Future of Advertising - 1
Week - 14 Future of Advertising - 2

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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