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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Digital Advertising Copywriting
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ459 - Digital Advertising Copywriting VII. SEMESTER 2 +2 6.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DOÇ. DR. EMRAH GÜLMEZ
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended RHİ311 Reklam Yazarlığı I is recommended optional programme component for this course.
Recommended Resources Andrew McStay- Digital AdvertisingHarry J. Gold- Digital Advertising Guide
Work Placement There is no internship or practice to be done by students related to this course.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Changing World and New Communication Technologies
Week - 2 Transformation of Media and Advertising
Week - 3 Content Marketing
Week - 4 Content Creation Practice 1 (Youtube)
Week - 5 Content Creation Practice 2 (Instagram)
Week - 6 Influencer Marketing
Week - 7 Midterm portfolio
Week - 8 Native Advertising
Week - 9 Native Advertising Practice
Week - 10 Social Media Advertising
Week - 11 Youtube Ad. Practice
Week - 12 Spotify Ad. Practice
Week - 13 Instagram Ad. Practice
Week - 14 Final Portfolio

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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