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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Advertising Project
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ460 - Advertising Project VII. SEMESTER 2 +2 6.0
Language of Instruction İngilizce
Course Type Area Elective Courses
Course Instructor(s)
Mode of Delivery This course is conducted in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites Students are supposed to attend Erasmus Project.
Courses Recomended Introduction to advertising
Recommended Resources
Work Placement before the project: finding a product/service/ brand, describing communication objectives, preparing a brief, market research final assignment: preparing an advertising campaign
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Searching for a product/service/brand for the project
Week - 2 Preparing a brief
Week - 3 Preparing a brief
Week - 4 Market research
Week - 5 Field research for the target audience
Week - 6 Focus-group for the target audience
Week - 7 Finding a creative idea
Week - 8 Finding a creative idea
Week - 9 Creative application
Week - 10 Creative application
Week - 11 Presentation of the advertising campaign
Week - 12 Feedback on the campaign

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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