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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. International Advertising and Public Relations
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ456 - International Advertising and Public Relations VIII. SEMESTER 3 +0 4.5
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s)
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Gudykunst, W. B., Mody, B. (edit) (2002) International and Intercultural Communication, Second Edication, Sage Publication. •Gudykunst, W. B. (edit) (2005) Theorizing About Intercultural Communication, Second Edication, Sage Publication. •Lesikar, R. V., Flatley, M. E. and Rentz, K. (2008) Business Communication: Making Connections İn A Digital World, Eleventh Edition, Mc Grav-Hill.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The Development and Importance of Globalization
Week - 2 The Development of World Trade
Week - 3 The International Marketing Framework
Week - 4 International Marketing Strategies
Week - 5 The Concept and Characteristics of Intercultural Communication
Week - 6 Intercultural Communication Theories
Week - 7 International Public Relations and the Connection Between International Communication
Week - 8 Factors Affecting International Public Relations
Week - 9 Factors Affecting International Public Relations
Week - 10 International Public Relations Campaigns
Week - 11 The Development of International Communication and Advertising
Week - 12 The Development of International Advertising Agencies
Week - 13 International Advertising Studies
Week - 14 Problems Encountered in International Advertising Studies

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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