Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
RHİ458 - International Projects	VIII. SEMESTER	2 +4	6.0

Language of Instruction	İngilizce
Course Type	Area Elective Courses
Course Instructor(s)	DOÇ. DR. NAİM ÇINAR
Mode of Delivery	Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	This lesson does not have any prerequisites
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Work Placement
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Transformation in Marketing Communications
Week - 2		Technological Developments and Consumer Trends
Week - 3		In-depth Analysis of New Consumer Trends-1
Week - 4		In-depth Analysis of New Consumer Trends-2
Week - 5		In-depth Analysis of New Consumer Trends-3
Week - 6		Mid-term:Making a presentation of a specific new consumer trend and its reflections on marketing communications
Week - 7		In-depth Analysis of New Technological Developments and How Brands Use Those New Technologies -1
Week - 8		In-depth Analysis of New Technological Developments and How Brands Use Those New Technologies-2
Week - 9		In-depth Analysis of New Technological Developments and How Brands Use Those New Technologies-3
Week - 10		Group Work: Imagining new products/services which offer solutions to a new consumer trend
Week - 11		Group Work: In-depth desktop research related to the imagined new product/service
Week - 12		Group Work: Presentation on the definition of the problem and how to solve it with the new product/service
Week - 13		Group Work: Making of a short video of the project
Week - 14		Final: Presentation the short video

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Assessment Method and Passing Requirements
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