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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Communication Sciences
  2. Department of Public Relations and Advertising (30% English)
  3. Course Structure Diagram with Credits
  4. Persuasive Communication
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ301 - Persuasive Communication V. SEMESTER 3 +0 4.0
Language of Instruction İngilizce
Course Type Required Courses
Course Instructor(s)
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites ARY111 Research Methods in Social Sciences (ENG); İŞL153 Business Management (ENG); PSİ104 Social Psychology (ENG); PSİ102 Psychology (ENG); PZL104 Introduction to Marketing Management; KT215 Economics (ENG); RHİ204 Consumer Behavior (ENG); RHİ305 Media Planning (ENG); RHİ202 Theory and Practice in Public Relations; RHİ205 Marketing Communication (TR).
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Textbook.
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Persuasion in Today’s World
Week - 2 Perspectives on Ethics in Persuasion
Week - 3 Approaches to Research in Persuasion
Week - 4 Creating, Use, and Misuse of Symbols
Week - 5 Tools for Analyzing Language and Other Symbols
Week - 6 Process Elements: Tools of Motivation
Week - 7 Content Elements in Persuasion
Week - 8 Cultural Elements in Persuasion
Week - 9 Nonverbal Messages in Persuasion
Week - 10 The Persuasive Campaign or Movement
Week - 11 Becoming Persuasive
Week - 12 Modern Media and Persuasion
Week - 13 The Techniques of Propaganda
Week - 14 The Use of Persuasive Elements in Advertising

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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