Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
TRZ365 - Communication in Tourism	III. SEMESTER	3 +0	3.5

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	PROF. DR. HAKAN YILMAZ
Mode of Delivery	Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no Prerequisites and co-requisites.
Courses Recomended	Tourism, Media, Communication, Intercultural Communication
Recommended Resources	1. Şengül, S., Ulama, Ş. ve Türkay, O. (2018). Turizm İletişimi. Detay Yayıncılık: Ankara. 2. Yılmaz, H. (2016). Turizm ve İletişim. Detay Yayıncılık: Ankara Şen Demir, Ş. (2016). Turizm İşletmelerinde Halkla İlişkiler ve İletişim. Detay Yayıncılık: Ankara.3. Kartarı, A. (2014). Kültürlerarası İletişim. Anadolu Üniversitesi Yayınları: Eskişehir. 4. Suher, İ., Özkoçak, L., Bayçu, S. ve Öztürk, C. (2014). Halkla İlişkiler Uygulamaları ve Örnek Olaylar. Anadolu Üniversitesi Yayınları: Eskişehir.
Work Placement	There is none.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Communication concept and process
Week - 2		Problems and solutions in communication
Week - 3		The importance of communication in tourism
Week - 4		Tourist typologies and different tourist types
Week - 5		Verbal, non-verbal and written communication
Week - 6		Communication theories and types
Week - 7		Intercultural communication
Week - 8		Mid-term
Week - 9		Marketing communication in tourism enterprises
Week - 10		Complaint management in tourism enterprises
Week - 11		Inter organizational communication in tourism enterprises
Week - 12		The inter-cultural dimension in inter organizational communication
Week - 13		Electronic communication in tourism enterprises
Week - 14		Final Exam

No content has been provided.

No content has been provided.

No content has been provided.

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100