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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Marketing and Advertisement
  3. Program in Marketing
  4. Course Structure Diagram with Credits
  5. Purchasing
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL249 - Purchasing III. SEMESTER 3 +0 3.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) ÖĞR. GÖR. DR. MEHMET GÖKHAN TURAN
Mode of Delivery Face to FAce
Place of Delivery
Used Educational Platforms
Prerequisites There is no Prerequisites and co-requisites for this course.
Courses Recomended PZL107 Principles of Marketing, PZL240 Sales Techniques, PZL247 Sales Management
Recommended Resources Erdal Murat (2018 ). Satın alma ve Tedarik Zinciri Yönetimi, B.4, İstanbul: Beta yayıncılık.
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Explaining service concept and characteristics of services
Week - 2 Characteristics of service economy and relevant statistics
Week - 3 Explaining the product concept in services industry
Week - 4 Pricing of services
Week - 5 Distribution of services
Week - 6 Promoting services
Week - 7 Midterm
Week - 8 Midterm
Week - 9 Importance and role of personnel and customer in services marketing
Week - 10 Phyical evidences and their role in services marketing
Week - 11 Managing demand and capasity
Week - 12 Services quality: model and dimensions
Week - 13 Improving services quality
Week - 14 Internationalization of services

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 50
Homework 1 20
Toplam (%) 100

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