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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Master of Business Administration (MBA)
  4. MBA in Marketing
  5. Course Structure Diagram with Credits
  6. Consumer Behavior Analysis
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL503 - Consumer Behavior Analysis I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. GÜLFİDAN BARIŞ
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Tüketici Davranışları Yavuz Odabaşı, Gülfidan Barış
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction
Week - 2 Marketing Strategy and Market Segmentation
Week - 3 Learning and Memory
Week - 4 Motivation and Involment
Week - 5 Perception
Week - 6 Attitude and Attitude Change
Week - 7 Personality and Self
Week - 8 Mid term exam
Week - 9 Social Class and consumption
Week - 10 Reference Groups
Week - 11 Culture and Consumption
Week - 12 Buying process
Week - 13 Consumer and decision making
Week - 14 Final exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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