Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL552 - New Product Development Process and Design	I. SEMESTER	3 +0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. CELAL HAKAN KAĞNICIOĞLU
Mode of Delivery	Distance education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisities or co-requisities of this course
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	Tasarım yönetimi, Brigitte Borja de Mozota ; çeviri Sibel Kaçamak, İstanbul : MediCat Kitapları, 2005.Design in Business: Strategic innovation Through Design, Margaret B., Bessant, J., Prentice Hall, 2002.
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The concept of design and product design
Week - 2		Importance of design in business
Week - 3		Communication in the company for design management
Week - 4		Relation of design and marketing
Week - 5		Design and innovation
Week - 6		Effect of design in business strategy
Week - 7		Design company
Week - 8		Operational design management
Week - 9		Management of design department
Week - 10		The role of designer in the production
Week - 11		The relation of designer with the business functions
Week - 12		The relationship of design with marketing
Week - 13		The relationship of design with production
Week - 14		The relationship of design with the other functions of business

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Assessment Method and Passing Requirements
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