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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Master of Business Administration (MBA)
  4. MBA in Marketing
  5. Course Structure Diagram with Credits
  6. Sustainability and Marketing
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL555 - Sustainability and Marketing I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. BAYRAM ZAFER ERDOĞAN
Mode of Delivery On Campus Education
Place of Delivery
Used Educational Platforms
Prerequisites None
Courses Recomended None
Recommended Resources Madran, Canan ve Tanyeri, Mustafa (2020) Sürdürülebilir Kalkınma Amaçları ile Kurumsal Dönüşüm, Akademisyen Kitapevi, Ankara.Frank -Martin Belz & Ken Peattie (2012) Sustainability Marketing, A Global Perspective, Second edition, Wiley.
Work Placement None
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Overview of Sustainable Development Goals (SDG)
Week - 2 Environmental Issues-I (SDG 13, 14 and 15)
Week - 3 Environmental Issues-II (SDG 6, 7 and 11)
Week - 4 Social Issues-I (SDG 1, 2 and 3)
Week - 5 Social Issues-II (SDG 4, 5,)
Week - 6 Political Issues (SDG 10, 16 and 17)
Week - 7 Economic Issues-I (SDG 8 and 9)
Week - 8 Economic Issues-II (SDG 12 and 17)
Week - 9 The Role of Marketing in achieving the SDG
Week - 10 Sustainable Consumer Behavior
Week - 11 Shared Values and Goals of Sustainability and Marketing
Week - 12 Sustainability and Marketing Strategies
Week - 13 Sustainability and Marketing Tactics
Week - 14 Sustainability and Marketing Operations

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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