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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. PhD in Business Administration
  4. PhD in Marketing
  5. Course Structure Diagram with Credits
  6. Social Marketing
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL604 - Social Marketing II. SEMESTER 3 +0 7.5
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DOÇ. DR. FEYZA AĞLARGÖZ
Mode of Delivery The mode of delivery of this course is face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Social Marketing: Behavior Change for Good, 7th Edition, N. Lee, P. Kotler, and J. Colehour, SAGE Publications, 2024.
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to Social Marketing
Week - 2 Social marketing efforts in Non Profit organisations
Week - 3 Social marketing in Third sector
Week - 4 Social marketing and developments in the world
Week - 5 Effectiveness of Social marketing in social events
Week - 6 The term of Campain and Campain Design
Week - 7 The term of Campain and Campain Design
Week - 8 Campain planning
Week - 9 The process of campain implementation
Week - 10 Evaluation of campains and campain results
Week - 11 Social event marketing
Week - 12 Ethics in social marketing
Week - 13 The future of social marketing
Week - 14 The future of social marketing

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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