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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. PhD in Business Administration
  4. PhD in Marketing
  5. Course Structure Diagram with Credits
  6. Theory of Consumer Behaviour
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL618 - Theory of Consumer Behaviour II. SEMESTER 3 +0 7.5
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. FATMA ZEYNEP ÖZATA
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites N/A
Courses Recomended
Recommended Resources
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Consumer Research and paradigms
Week - 2 Judgement and Decision Making
Week - 3 Judgement and Decision Making
Week - 4 Exposure, Attention and Perception
Week - 5 Exposure, Attention and Perception
Week - 6 Memory
Week - 7 Memory
Week - 8 Learning/ Knowledge
Week - 9 Learning/ Knowledge
Week - 10 Attitudes, Persuasion and Behaviour
Week - 11 Attitudes, Persuasion and Behaviour
Week - 12 Emotions
Week - 13 Emotions
Week - 14 Self and Extended Self

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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