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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Communication Strategies in Sustainability and Social Innov.
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ539 - Communication Strategies in Sustainability and Social Innov. I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. MESUDE CANAN ÖZTÜRK
Mode of Delivery This course is delivered face to face.
Place of Delivery
Used Educational Platforms
Prerequisites Bu dersin önkoşulu ya da eş koşulu bulunmamaktadır.
Courses Recomended There is no recommended optional programme coponent for this course.
Recommended Resources • Herrera, M. E. B. (2015) “Creating competitive advantage by institutionalizing corporate social innovation” Journal of Business Research 68. 1468–1474. • Osburg, T.& Schmidpeter, R.(Editors) (2013) Social Innovation Solutions for a Sustainable Future, Springer. • Parra, C. (2013) “Social sustainability: a competing concept to social innovation?” edited by Frank Moulaert, F., MacCallum, D., Mehmood, A. & Hamdouch, A. The International Handbook on Social Innovation, Collective Action, Social Learning and Transdisciplinary Research. Moulaert Print. • Olsson, P., M.-L. Moore, F. R. Westley, and D. D. P. McCarthy. 2017. The concept of the Anthropocene as a game-changer: a new context for social innovation and transformations to sustainability. Ecology and Society 22(2):31. • Francesco Bellini, Antonella Passani, Marina Klitsi & Wim Vanobberghen (Editors) (2016) Exploring ImpactsOf Collective Awareness Platforms For Sustainability And Social Innovation. Eurokleis Press – Roma Italia
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 The Concept of Sustainable Development and Its Development
Week - 2 Evaluation of Sustainable Development Goals in the Scope of Communication
Week - 3 Innovation in the Context of Sustainable Development
Week - 4 Social Innovation for Corporate Sustainability
Week - 5 CSR and Social Innovation Addiction
Week - 6 The Importance of Marketing in Social Innovation
Week - 7 Sustainable Development: Social Innovation at the Interface of Business, Society and Ecology
Week - 8 Social Innovation Tools
Week - 9 Social Innovation Applications
Week - 10 Awareness Platforms for Sustainability and Social Innovation
Week - 11 The Role of Communication in Social Innovation and Social Impact
Week - 12 The Impact of Digital Communication on Social Innovation and Sustainability
Week - 13 Social Innovation Case Studies
Week - 14 Analysis of Social Innovation Case Studies

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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