Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Advertising Psychology
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ530 - Advertising Psychology II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. RASİME AYHAN YILMAZ
Mode of Delivery face to face
Place of Delivery
Used Educational Platforms
Prerequisites there is no prerequisities and co-requisities
Courses Recomended
Recommended Resources
Work Placement work placements are not compulsory in order to attend the course
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Understanding the effects of advertising : communication and psychological perspective
Week - 2 Classic and contemporary approaches of conceptualizing advertising effectiveness
Week - 3 How consumers acquire and process information from advertising
Week - 4 How advertising affects consumer memory
Week - 5 How consumers form attitudes towards products
Week - 6 How consumers yield to advertising: principles of persuasion and attitude change
Week - 7 How advertising influences buying behaviour
Week - 8 Midterm
Week - 9 Beyond persuasion: achieving consumer compliance without changing attitudes
Week - 10 To understand online advertising
Week - 11 Persuasion via online interpersonal communication
Week - 12 Case studies
Week - 13 Case studies
Week - 14 Final Exam

No content has been provided.

No content has been provided.

No content has been provided.


Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

Info on the Institution

  • Name and Adress
  • Academic Calendar
  • Academic Authorities
  • General Description
  • List of Programmes Offered
  • General Admission Requirements
  • Recognition of Prior Learning
  • Registration Procedures
  • ECTS Credit Allocation
  • Academic Guidance

Info on Degree Programmes

  • Doctorate Degree / Proficieny in Arts
  • Master's Degree
  • Bachelor's Degree
  • Associate Degree
  • Open&Distance Education

Info for Students

  • Cost of living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Special Needs Students
  • Insurance
  • Financial Support for Students
  • Student Affairs Office

Info for Students

  • Learning Facilities
  • International Programmes
  • Practical Information for Mobile Students
  • Language courses
  • Internships
  • Sports and Leisure Facilities
  • Student Clubs