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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Master of Arts (MA) in Public Relations and Advertising
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  5. Research in Area of Specialization
  6. Description
  • Description
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Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
UZM700 - Research in Area of Specialization III. SEMESTER 5 +0 4.5
Language of Instruction Türkçe
Course Type Institute Specialization Field Course
Course Instructor(s) DOÇ. DR. EMRAH GÜLMEZ, DOÇ. DR. AYLA TOPUZ SAVAŞ, PROF. DR. FERRUH UZTUĞ, PROF. DR. NECİP SERDAR SEVER, DR. ÖĞR. ÜYESİ ÖMER KUTLU, PROF. DR. RASİME AYHAN YILMAZ, PROF. DR. ATILIM ONAY, PROF. DR. NEVZAT BİLGE İSPİR, DOÇ. DR. SERDAR YILDIZ, PROF. DR. SEVİL BAYÇU, PROF. DR. MİNE OYMAN, PROF. DR. MESUDE CANAN ÖZTÜRK, DOÇ. DR. YASEMİN ÖZGÜN, DOÇ. DR. GÜNAY MOTİF ATAR, DR. ÖĞR. ÜYESİ SEZGİN ATEŞ, DR. ÖĞR. ÜYESİ HALUK AKARSU, DOÇ. DR. YUSUF ZAFER CAN UĞURHAN
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Resources * Internet Tarama motorları: 1) Google: http://www.google.com 2) Yahoo: http://search.yahoo.com * Literatür tarama adresleri: 1) PubMed: http://www.ncbi.nlm.nih.gov/entrez/query.fcgi? 2) Web of Science: http://atlas.ulakbim.gov.tr/cgi-isi/CIW.cgi
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Researching philosophy of science
Week - 2 Examination of scientific methods
Week - 3 Evaluation of researcher competencies
Week - 4 Patterning of research methods
Week - 5 Evaluating the research within the framework of Communication, Public Relations and Advertising
Week - 6 Scanning thesis about the field of study
Week - 7 Researching periodicals
Week - 8 Researching conferences
Week - 9 Searching for books
Week - 10 Researching university databases
Week - 11 Searching for articles
Week - 12 Researching papers
Week - 13 Consider the obtained literature information
Week - 14 Creating a report

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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