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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. PhD in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Reputation Management
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ623 - Reputation Management I. SEMESTER 3 +0 7.5
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. SEVİL BAYÇU
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended courses for this course.
Recommended Resources Doorley, J., Garcia, H. F. (2007). Reputation management: The key to successful public relations and corporate communication. New York, NY: Routledge.Fombrun C. J. (1998). Indices of Corporate Reputation: An Analysis of Media Rankings and Social Monitors’ Ranking, Corporate Reputation Review, 1 (4), 327-340.Fombrun, C.J. and Van Riel, C.B.M. (2003). Fame and Fortune: How Successful Companies Build Winning Reputations. New Jersey, USA: Financial Times Prentice Hall.Kadıbeşegil, S. (2006). İtibar Yönetimi. Mediacat Yayınları, İstanbul.Kitchen J. P. and Laurence A. (2003). Corporate Reputation: Eight Country Analysis, Corporate Reputation Review 6 (2), 103-117
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction to the course
Week - 2 Definition and the scope of the concept of reputation
Week - 3 The relationship of corporate image, identity and reputation
Week - 4 The relationship of corporate culture, behaviour and reputation
Week - 5 The importance of corporate reputation in public relations
Week - 6 Reputation components: Emotional attraction, products and services
Week - 7 Reputation components: Financial performance
Week - 8 Reputation components: Vision and leadership
Week - 9 Reputation components: Work environment
Week - 10 Reputation components: Social responsibility
Week - 11 Measurement of reputation
Week - 12 Case study analyses
Week - 13 Case study analyses
Week - 14 General review

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
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