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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. PhD in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Digital Communication Strategies
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
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Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
RHİ622 - Digital Communication Strategies II. SEMESTER 3 +0 7.5
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) PROF. DR. MESUDE CANAN ÖZTÜRK
Mode of Delivery This course is conducted only in the form of face to face education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources • Argenti, Paul A. & Barnes, Courtney M. (2009) Digital Strategies for Powerful Corporate Communications [Kindle Edition]. McGraw-Hill; 1 edition.• Campbell, Richard., Martin, Christopher R. & Fabos, Betina (2013) Media & Culture: Mass Communication in a Digital Age,  Bedford/St. Martin\\\'s; Ninth Edition edition. • Cornelissen, Joep (2011) Corporate Communication: A Guide to Theory and Practice. SAGE Publications Ltd; Third Edition edition.• Gane, Nicholas & Beer, David (2008) New Media: The Key Concepts. Bloomsbury Academic; English Ed edition.Oliver, Sandra (2010) Public Relations Strategy. Kogan Page. Third Edition
Work Placement not applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Development of New Communication Technologies
Week - 2 Information Society Concept
Week - 3 Impact of Digital Communication Concepts and Corporate Communications
Week - 4 Configuring Digital Communication Strategy
Week - 5 Corporate Communications in Social Media Applications
Week - 6 User-generated content and interaction
Week - 7 Use of Social Media in Media Relations
Week - 8 Use of Digital Strategy for Internal Communication
Week - 9 Use of Digital Strategy for Investor Relations
Week - 10 Use of Digital Strategy for Corporate Social Responsibility
Week - 11 Use of Digital Strategy in Crisis Communication
Week - 12 Corporate Reputation in Social Media
Week - 13 Social Media Measurements
Week - 14 Social Impact of Social Media

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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