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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. PhD in Public Relations and Advertising
  4. Course Structure Diagram with Credits
  5. Research in Area of Specialization
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
UZM900 - Research in Area of Specialization III. SEMESTER 7 +0 7.5
Language of Instruction Türkçe
Course Type Institute Specialization Field Course
Course Instructor(s) DOÇ. DR. EMRAH GÜLMEZ, PROF. DR. FERRUH UZTUĞ, PROF. DR. NECİP SERDAR SEVER, PROF. DR. AYDIN ZİYA ÖZGÜR, PROF. DR. RASİME AYHAN YILMAZ, DOÇ. DR. SERDAR YILDIZ, PROF. DR. SEVİL BAYÇU, PROF. DR. MESUDE CANAN ÖZTÜRK, DR. ÖĞR. ÜYESİ SEZGİN ATEŞ
Mode of Delivery The mode of delivery of this course is face to face.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Researching the philosophy of science
Week - 2 Study of scientific methods
Week - 3 Evaluation of researcher competencies
Week - 4 Patterning of research methods
Week - 5 Evaluation of the research within the framework of Communication, Public Relations and Advertising
Week - 6 Conducting thesis surveys related to the field of study
Week - 7 Researching periodicals
Week - 8 Researching conferences
Week - 9 Researching books
Week - 10 Searching university databases
Week - 11 Searching for articles
Week - 12 Analyzing conference papers
Week - 13 Evaluation of the obtained literature information
Week - 14 Reporting

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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