Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Non-Thesis Master’s Degree in Public Relations and Advertising
  4. Non-Thesis Master’s Degree in Corporate Communications (Distance Education)
  5. Course Structure Diagram with Credits
  6. Designing Corporate Communications Tools
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
KİL510 - Designing Corporate Communications Tools I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. AYDIN ZİYA ÖZGÜR
Mode of Delivery The mode of delivery of this course is online
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Cornelissen, J. P. (2023). Corporate communication: A guide to theory and practice.Koçel, T. (2010). İşletme Yöneticiliği (12. Baskı), Beta Basım Yayım Dağıtım: İstanbul.Saruhan, Ş. C. ve Yıldız, M. L. (2009). Çağdaş Yönetim Bilimi, Beta Basım Yayım Dağıtım: İstanbul.Ülgen, H. ve Mirze, S. K. (2004). İşletmelerde Stratejik Yönetim (3. Baskı), Literatür Yayınları: İstanbul.
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction
Week - 2 Corporate culture, corporate identity, corporate design and visual identity
Week - 3 Process of corporate communication strategy development and stages
Week - 4 Message strategies in corporate communication
Week - 5 Practice field of corporate communication
Week - 6 Communication vehicles in corporate communication
Week - 7 Midterm
Week - 8 Printed materials, newspapers and magazines
Week - 9 Cinema, radio and TV in corporate communication
Week - 10 Program design, scenario, audiovisual specifics
Week - 11 Digital communication vehicles
Week - 12 Social media
Week - 13 Legal issues and ethics
Week - 14 Final exam

No content has been provided.

No content has been provided.

No content has been provided.


Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

Info on the Institution

  • Name and Adress
  • Academic Calendar
  • Academic Authorities
  • General Description
  • List of Programmes Offered
  • General Admission Requirements
  • Recognition of Prior Learning
  • Registration Procedures
  • ECTS Credit Allocation
  • Academic Guidance

Info on Degree Programmes

  • Doctorate Degree / Proficieny in Arts
  • Master's Degree
  • Bachelor's Degree
  • Associate Degree
  • Open&Distance Education

Info for Students

  • Cost of living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Special Needs Students
  • Insurance
  • Financial Support for Students
  • Student Affairs Office

Info for Students

  • Learning Facilities
  • International Programmes
  • Practical Information for Mobile Students
  • Language courses
  • Internships
  • Sports and Leisure Facilities
  • Student Clubs