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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Non-Thesis Master’s Degree in Public Relations and Advertising
  4. Non-Thesis Master’s Degree in Corporate Communications (Distance Education)
  5. Course Structure Diagram with Credits
  6. Corporate Identity and Image Management
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
KİL515 - Corporate Identity and Image Management I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) ARAŞ. GÖR. DR. SİBEL KURT
Mode of Delivery İnternet
Place of Delivery
Used Educational Platforms
Prerequisites
Courses Recomended
Recommended Resources Onay, A.; Eyüboğlu, E.; Genç, Ç.; Yıldız, S.; Dal, A. (2016). Kurumsal Kimlik ve İmaj Yönetimi. Editör: Atılım Onay. Eskişehir: Anadolu Üniversitesi.Onay, A.; Çallı, İ. D.; Kılınç, B.; Kurt, S.; Şener, G.; Atar, G.M., (2016). Kurum Kültürü. Editör: Atılım Onay. Eskişehir: Anadolu Üniversitesi.Okay, A. (2013). Kurum Kimliği. İstanbul: Derin YayınlarıVural, Z. B. A.; Bat, M. (2015). Teoriden Pratiğe Kurumsal İletişim. İstanbul: İletişim yayınları.Goffee, R.; Jones, G. (2003). Kurum Kültürü. İstanbul: Medicat yayınları.
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Historical Development of Corporate Identity
Week - 2 Conceptual Limitation of Corporate Identity
Week - 3 Structures of Corporate Identity
Week - 4 Elements of Corporate Identity
Week - 5 Corporate Identity Strategy
Week - 6 Establishing the Corporate Identity
Week - 7 Corporate Culture
Week - 8 Corporate Behavior
Week - 9 The Concept of Corporate Image
Week - 10 Types of Corporate Image
Week - 11 Corporate Image Functions
Week - 12 Corporate Image Formation and Target Audience
Week - 13 Corporate Image Strategies
Week - 14 Corporate Images Policies

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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