Akademik Dersler - Tanıtım

Last Updated: 04/10/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
KİL517 - Reputation Management of Corporations	I. SEMESTER	3 +0	6.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ LÜTFİYE YAŞAR BİLİCİ
Mode of Delivery	Interactive Lecture
Place of Delivery	Online
Used Educational Platforms	Online
Prerequisites	None
Courses Recomended	None
Recommended Resources	Corporate Communication: A Guide to Theory and Practice 5th Edition
Work Placement	None
Aims of the Course	The aim of this course is to enable students to address corporate reputation as a problem of communication management. The course examines the relationship of reputation with corporate identity, corporate image and corporate brand within a theoretical framework. This relationship is made concrete through stakeholder communication, issue and crisis management, and social responsibility practices. Students are expected to evaluate the approaches used in measuring corporate reputation and to discuss these approaches through institutional cases.

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1	LO-1	Introduction	Lecture Question & Answer Discussion
Week - 2	LO-1	Systemic communication	Lecture Question & Answer Discussion
Week - 3	LO-1 LO-2	Corporate communication approach	Lecture Question & Answer Discussion
Week - 4	LO-2	Communication and reputation liaison	Lecture Discussion Case Study
Week - 5	LO-3	Creating identity	Lecture Discussion Case Study
Week - 6	LO-3 LO-4	Evaluaiton of the identity	Lecture Discussion Case Study
Week - 7	LO-3	Creating the corporate brand	Lecture Discussion Case Study
Week - 8	LO-2 LO-3	Communicating with the corporate brand	Lecture Discussion Case Study
Week - 9	LO-3	Developing the reputation platform	Lecture Case Study Brain Storming
Week - 10	LO-2	Communicating with the key stakeholders and reputation	Lecture Discussion Case Study
Week - 11	LO-2 LO-3	Issues, risk and crisis management	Lecture Case Study Problem Solving
Week - 12	LO-2	Social responsibility and reputation in the era of pandemics	Lecture Discussion Case Study
Week - 13	LO-4	Measuring the corporate reputation	Lecture Discussion Document/Text/Data Analysis
Week - 14	LO-4	Evaluation of the lecture, feedbacks and epilogue	Discussion Critique/Critical Reading Research and Inquiry

Quality Education Decent Work and Economic Growth Responsible Production and Consumption Peace, Justice and Strong Institutions Partnerships for Purposes

Economics, Finance and Management Society, Law and Communication

Project Homework

Assessment Method and Passing Requirements
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Toplam (%)