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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Non-Thesis Master’s Degree in Public Relations and Advertising
  4. Non-Thesis Master’s Degree in Corporate Communications (Distance Education)
  5. Course Structure Diagram with Credits
  6. Internal Communication
  7. Description
  • Description
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  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
KİL519 - Internal Communication I. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DOÇ. DR. SERDAR YILDIZ
Mode of Delivery This course is conducted in the form of distance education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional program component for this course.
Recommended Resources -
Work Placement Not Applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Basic concepts of internal communication
Week - 2 The importance and objectives of internal communication
Week - 3 The functions of internal communication
Week - 4 Target audience and stakeholders in internal communication
Week - 5 Communication with employees
Week - 6 Corporate culture
Week - 7 Corporate values, norms, symbols
Week - 8 Corporate culture management
Week - 9 Stories in internal communication
Week - 10 Internal communication tools and media
Week - 11 Corporate publications
Week - 12 Corporate events
Week - 13 Interviews, meetings, and correspondence
Week - 14 Internal digital communication tools

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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