Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Non-Thesis Master’s Degree in Public Relations and Advertising
  4. Non-Thesis Master’s Degree in Corporate Communications (Distance Education)
  5. Course Structure Diagram with Credits
  6. Corporate Communications Writing
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
KİL511 - Corporate Communications Writing II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. SEVİL BAYÇU
Mode of Delivery This course is given in the form of distance education.
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite for the course.
Courses Recomended There is no recommended program for this course.
Recommended Resources Bayçu, S. (2017). Strateji ve Uygulama Boyutuyla halkla İlişkiler Yazarlığı. Ankara: Nobel Yayınları.
Work Placement No
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 From Public Relations to Corporate Communication
Week - 2 Corporate Communication Writing
Week - 3 Corporate Communication Author's Roles and Responsibilities
Week - 4 News Concept and News Value in Corporate Communication
Week - 5 Preparation for Writing and the Writing Process
Week - 6 Media Relations in Traditional and Digital
Week - 7 Persuasion in Corporate Communication Writing
Week - 8 Writing for Traditional Media
Week - 9 Writing for Social Media
Week - 10 Writing for Corporate Communication Tools (Press Release, Interview, Corporate Newspaper, Corporate Magazine)
Week - 11 Writing for Corporate Communication Tools (News Letter, Inserts, Speech Texts, Corporate Advertising)
Week - 12 Writing for Corporate Communication Tools (Brochure, Poster, Booklet, Social Media Contents)
Week - 13 Writing in Times of Crisis
Week - 14 Analysis of Corporate Communication Tools

No content has been provided.

No content has been provided.

No content has been provided.


Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

Info on the Institution

  • Name and Adress
  • Academic Calendar
  • Academic Authorities
  • General Description
  • List of Programmes Offered
  • General Admission Requirements
  • Recognition of Prior Learning
  • Registration Procedures
  • ECTS Credit Allocation
  • Academic Guidance

Info on Degree Programmes

  • Doctorate Degree / Proficieny in Arts
  • Master's Degree
  • Bachelor's Degree
  • Associate Degree
  • Open&Distance Education

Info for Students

  • Cost of living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Special Needs Students
  • Insurance
  • Financial Support for Students
  • Student Affairs Office

Info for Students

  • Learning Facilities
  • International Programmes
  • Practical Information for Mobile Students
  • Language courses
  • Internships
  • Sports and Leisure Facilities
  • Student Clubs