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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Advertising and Public Relations
  3. Non-Thesis Master’s Degree in Public Relations and Advertising
  4. Non-Thesis Master’s Degree in Corporate Communications (Distance Education)
  5. Course Structure Diagram with Credits
  6. Integrated Marketing Communications
  7. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL520 - Integrated Marketing Communications II. SEMESTER 3 +0 6.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ HALUK AKARSU
Mode of Delivery Online and face to face
Place of Delivery
Used Educational Platforms
Prerequisites NA
Courses Recomended NA
Recommended Resources NA
Work Placement NA
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction
Week - 2 Classic marcom elements
Week - 3 Organizational values
Week - 4 corporate persona
Week - 5 corporate identity
Week - 6 corporate culture
Week - 7 corporate logos and and colors
Week - 8 From PR to corporate communications
Week - 9 corporate advertising
Week - 10 target group and stakeholders
Week - 11 digital techs
Week - 12 social media advertising
Week - 13 blok zincirler
Week - 14 wrap up and closing

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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