Graduate School | Department of Business Administration | (Non-Thesis) Master of Business Adm. (MBA) Degree | Marketing Management

Last Updated: 21/09/2026

The aim of the program is increase the qualifications and knowledge of the labor and manager candidates who have adopted the principle of lifelong learning and improving themselves. The program will contribute to manager candidates who are aware of the marketing point of view and importance and it will create opportunities for qualified executive candidates to develop themselves.The online program based on distance learning, in particular offers a suitable conditions for the working people.

It is compulsory to have a BA degree completed with minimum 2.0 GPA in any field. This is the only requirement for the registration to the program. Applications must be held at Anadolu University Graduate School.

Admission to graduate programmes is governed by the relevant legislation on graduate education, the Anadolu University Regulation on Graduate Education and Examinations, and the admission requirements announced by the relevant Graduate School. Depending on the programme, admission decisions may take into account the Academic Personnel and Graduate Education Entrance Examination (ALES) score, foreign language proficiency, undergraduate or graduate grade point average, written scientific assessment examination, interview, portfolio, and/or other programme-specific selection criteria.
Candidates who are offered admission must complete their registration within the deadlines announced by the relevant Graduate School and submit all required documentation. Admission through horizontal transfer is carried out in accordance with the Anadolu University Regulation on Graduate Education and Examinations and the procedures established by the relevant Graduate School. The application and admission procedures for international applicants are conducted in accordance with the admission requirements and supporting documentation approved by the Senate of Anadolu University.

Recognition of prior learning is carried out in accordance with the relevant higher education legislation, the University's regulations governing education, examinations and assessment, and the institutional principles for exemption and credit transfer. Students may apply, within the specified deadlines, for exemption and credit transfer based on courses successfully completed at another higher education institution or on equivalent prior learning. Applications are evaluated by the relevant board or commission with due consideration of course content, credit/ECTS values, grades obtained, and their compatibility with the curriculum and learning outcomes of the relevant programme.

All students enrolled at Anadolu University are assigned a faculty academic advisor to provide guidance and support throughout their studies. Academic advisors offer counselling from the beginning of the student's academic programme until graduation, assisting students with academic, administrative, and other matters related to university life. In particular, advisors provide guidance during course registration and course selection processes, monitor students' academic progress, and support them in making informed decisions regarding their educational pathways.
For further information, please refer to the Academic Advising Directive of Anadolu University.

The programme is delivered in distance mode. Students are enrolled on the programme as (full-time / part-time) students. Teaching and learning activities are conducted in accordance with the programme curriculum, including the semester structure, scheduled class hours, practical components, and, where applicable, online learning environments.

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Grade	Coefficient
AA	4,0
AB	3,7
BA	3,3
BB	3,0
BC	2,7
CB	2,3
CC	2,0
CD	1,7
DC	1,3
DD	1,0
FF	0,0

A student is required to successfully complete a minimum of 10 courses, not less than 60 ECTS credits and complete a term project, have a minimum GPA of 2.50/4.00 and no letter grades lower than CC and YT.
A student is required to successfully complete a minimum of 10 courses, not less than 60 ECTS credits and complete credit term project, have a minimum GPA of 2.50/4.00 and no letter grades lower than CC and YT.

To be awarded a Non-Thesis Master's Degree, students must successfully complete at least ten courses and a term project, corresponding to a minimum of 60 ECTS credits. To qualify for graduation, students must obtain a grade of Satisfactory (YT) or CC or above in all courses, achieve a minimum CGPA of 2.50 on a 4.00 scale, successfully complete and submit the term project, and receive a Satisfactory (YT) grade for the project.
A student is required to successfully complete a minimum of 10 courses, not less than 60 ECTS credits and complete a credit term project, have a minimum GPA of 2.50/4.00 and no letter grades lower than CC and YT.

Students who successfully fulfil all programme requirements are awarded a Master's Degree Diploma in Marketing Management.. Graduates obtain a Level 7 (Master's Degree) qualification within the Turkish Qualifications Framework (TQF).

Graduates of this program can be employed in marketing, sales and communication fields at business entities. The graduates can use their skills and knowledge in non-profit organizations and can also be employed in social marketing area.

Graduates of non-thesis Master's Degree programmes are not eligible to apply directly for Doctoral or Proficiency in Arts programmes under the current legislation. To pursue doctoral studies, they must first successfully complete a Master's Degree programme with a thesis.


PROF. DR. MİNE OYMAN
ECTS Institutional Coordinator
PROF. DR. MİNE OYMAN