Graduate School | Department of Advertising and Public Relations | Master of Arts (MA) Degree

Public Relations and Advertising is a communication discipline. This discipline contains communications about products, services and brands. While in advertising, mass communication vehicles are used with a clear source and paid price, the public relations are also using additional tools such as face to face communication, publicity and events to create a change in the perception. In this field, the players are the manufacturing companies which need advertising and public relations, the agencies which produce the messages and activities towards advertising and public relations, media where those messages and activities are placed and consumer who are the receivers of those messages and activities. In the Department, theoretical and practical courses aimed at research, planning, practice and evaluation to reveal the message or event for any product, service or brand. The Department of Public Relations and Advertising, established in 1982 as Communication Arts, is one of the most respected Public Relations and Advertising departments in Turkey. In 2001, the name of Communication Arts was changed to Advertising and Public Relations, and then, in 2008, to Public Relations and Advertising. The Department of Public Relations and Advertising is accredited and certified by the International Advertising Association (IAA) and European Institute for Commercial Communications Education (EFCCE). The department is located at Yunus Emre Campus and 7 professors, 6 associate professors, 6 assistant professors, 2 lecturers, 1 research assistant doctor and 2 research assistants are currently working in the department. The Department is governed by one chairman. According to the academic studies of faculty members, they are divided into two groups as advertising and public relations.