Akademik Dersler - Öğrenme Çıktıları ile Program Yeterlilik İlişkisi

Last Updated: 11/06/2026

0 : Does not support 1 : Low-level support 2 : Mid-level support 3 : Top level support

Learning Outcomes		Program Qualifications
		PY1	PY2	PY3	PY4	PY5	PY6	PY7	PY8	PY9	PY10	PY11	PY12	PY13
LO-1	Critically evaluate contemporary research methods, research paradigms, and methodological approaches used in marketing research.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-2	Design and conduct systematic literature reviews to identify research gaps and propose future research directions.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-3	Develop appropriate qualitative research designs and plan data collection processes for complex research problems.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-4	Analyze and interpret qualitative data using advanced analytical techniques to generate theoretical contributions.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-5	Develop theoretically grounded conceptual models and research hypotheses.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-6	Design measurement, sampling, reliability, and validity procedures in accordance with scientific standards in quantitative research.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-7	Apply and interpret fundamental and advanced statistical techniques to test research models.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-8	Effectively apply structural equation modeling (SEM), PLS-SEM, and multivariate analysis techniques in marketing research.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-9	Integrate AI-based tools into literature review, data analysis, and research development processes within ethical guidelines.	-	-	-	-	-	-	-	-	-	-	-	-	-
LO-10	Design, conduct, and report original research in accordance with international academic publication standards.	-	-	-	-	-	-	-	-	-	-	-	-	-