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LO-1
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Critically evaluate contemporary research methods, research paradigms, and methodological approaches used in marketing research. |
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LO-2
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Design and conduct systematic literature reviews to identify research gaps and propose future research directions. |
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LO-3
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Develop appropriate qualitative research designs and plan data collection processes for complex research problems. |
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LO-4
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Analyze and interpret qualitative data using advanced analytical techniques to generate theoretical contributions. |
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LO-5
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Develop theoretically grounded conceptual models and research hypotheses. |
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LO-6
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Design measurement, sampling, reliability, and validity procedures in accordance with scientific standards in quantitative research. |
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LO-7
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Apply and interpret fundamental and advanced statistical techniques to test research models. |
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LO-8
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Effectively apply structural equation modeling (SEM), PLS-SEM, and multivariate analysis techniques in marketing research. |
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LO-9
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Integrate AI-based tools into literature review, data analysis, and research development processes within ethical guidelines. |
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LO-10
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Design, conduct, and report original research in accordance with international academic publication standards. |