|
Week - 1 |
International Marketing: Concepts and Scope |
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Week - 2 |
International Marketing Environment |
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Week - 3 |
International Marketing Environment |
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Week - 4 |
International Market Research |
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Week - 5 |
International Market Research |
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Week - 6 |
Strategies for Entry to International Markets |
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Week - 7 |
Strategies for Entry to International Markets |
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Week - 8 |
Midterm Exam |
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Week - 9 |
Product in International Markets |
|
Week - 10 |
Product in International Markets |
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Week - 11 |
Distribution in International Markets |
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Week - 12 |
Pricing in International Markets |
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Week - 13 |
Promotion in International Markets |
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Week - 14 |
Final Exam |
Anadolu Info Package 
Turkish 
English