Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
International Marketing	PZL210U	IV. SEMESTER	0+0	4.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)
Mode of Delivery	Distance Education
Prerequisites	There are no prerequisites or co-requisites for this course.
Courses Recomended	Pazarlama İlkeleri, Pazarlama Yönetimi
Recommended Reading List	AKSOY Ş., CERİT A.G., AKINCI S., İLTER B., DEVECİ D.A., İNAN E., KIYMALIOĞLU A., TUNA, O., ÇABUK S. YURT, Ö., ERDOĞMUŞ İ., (2013), Uluslararası Pazarlama, Editör: Şafak AKSOY, Gülfindan BARIŞ, Anadolu Üniversitesi Yayın No: 2921, Açıköğretim Fakültesi Yayın No: 1878, Eskişehir
Assessment methods and criteria	1 Midterm and 1 Final Exam.
Work Placement	N/A
Catalog Content	International Marketing: Concepts and Scope; International Marketing Environment; International Marketing Environment; International Market Research; International Market Research; Strategies for Entry to International Markets; Strategies for Entry to International Markets; Midterm Exam; Product in International Markets; Product in International Markets; Distribution in International Markets; Pricing in International Markets; Promotion in International Markets; Final Exam.