Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The Concept of Marketing and Its Relationship with Tourism Marketing
Week - 2	Tourism Marketing Overview
Week - 3	The Place of Marketing Mix Elements in Tourism Marketing
Week - 4	Extended Marketing Mix in Tourism Marketing Location of Elements
Week - 5	Market Segmentation, Target Marketing and Positioning
Week - 6	Practice Questions
Week - 7	Midterm
Week - 8	Marketing Information Systems and Marketing Research
Week - 9	Use of Social Media in Tourism Marketing
Week - 10	The Future of Tourism Marketing
Week - 11	The Future of Tourism Marketing II
Week - 12	Practice Questions I
Week - 13	Practice Questions II
Week - 14	Final Exams