Week - 1 |
Introduction: General information about the course description, scope and functioning. |
Week - 2 |
What is web publishing ?: The concept of publishing, development of the internet, features of the internet, Web 2.0. |
Week - 3 |
Classification of web, structural features of websites, news sites, personal sites and general features of social media |
Week - 4 |
What is the new media? What are the publishing and reporting practices in the new media? |
Week - 5 |
The phenomenon of social media, basic features of social media, social media applications, social networks. |
Week - 6 |
Digital content production in new media applications: Youtube, blog, Twitter and microblogging, Wiki's, podcast etc. |
Week - 7 |
New techniques in content production in new media and social networks: Digital Storytelling |
Week - 8 |
Things to consider when presenting content in new media and social networks: Basic principles of content design, page design, text and typography, image usage, multimedia usage, sharing rules. |
Week - 9 |
Principles of content access in internet and search engines: Attention Economy, keywords, tags, hashtags |
Week - 10 |
Social media filters and algorithms |
Week - 11 |
Examples of alternative and new publishing applications in the world and Turkey. |
Week - 12 |
Project presentations |
Week - 13 |
Project presentations |
Week - 14 |
Project presentations |