Week - 1 |
What is Public Relations? |
Week - 2 |
What are the concepts close to Public relations? |
Week - 3 |
Practice areas of Public Relations |
Week - 4 |
History of Public Relations and Principles of Public Relations |
Week - 5 |
Communication and public opinion in Public Relations |
Week - 6 |
Research, planning and management in Public Relations |
Week - 7 |
Practices |
Week - 8 |
Public Relations and Media Relations |
Week - 9 |
The context and tools of Public Relations |
Week - 10 |
In-house Public Relations |
Week - 11 |
MPR and Sponsorship |
Week - 12 |
Corporate Identity, Corporate Image |
Week - 13 |
Corporate Reputation, Crisis, Events Management |
Week - 14 |
Sample incidents |