Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The Nature of Advertising Reseach
Week - 2	The process of advertising research
Week - 3	The ethics of advertising research
Week - 4	Primary research
Week - 5	Experimentation
Week - 6	Sampling
Week - 7	Qualitative research
Week - 8	Focus group
Week - 9	Analysis of qualitative data
Week - 10	Measurement in advertising research
Week - 11	Question development
Week - 12	Questionaire design
Week - 13	Analysis of quantitative data: Descriptive approaches
Week - 14	Analysis of quantitative data: Inferential statistics